Most websites fail their own customers, and nobody's told them yet.
Send your URL. I'll find one real accessibility problem on your site — using a real screen reader, not just a scanner — and send your developer a fix for it the same day. No charge. It's a preview of what a full audit finds.
70 million Americans are trying to buy from you. A lot of them are leaving.
People with disabilities have moved online for the same reason everyone did — it's easier than fighting a physical store. But when the site itself is the barrier, they don't complain. They just leave, and go buy from whoever made it easy.
People with disabilities living in the U.S., by year — Census Bureau, American Community Survey. 2024's count is the highest ever recorded, and it climbs again every year the Census measures it.
Sources: CDC Disability and Health Data System (2022–24); American Institutes for Research; Click-Away Pound Survey (UK-based research on disabled shoppers' site-abandonment behavior, a pattern consistently cited across markets).
This isn't just a market you're missing. It's a filing you're exposed to.
It usually isn't a customer who reports a broken site — plaintiffs' firms run automated scanners across thousands of sites at once, looking for the same handful of failures. Federal lawsuits are only the visible part; for every one filed, several more businesses get a demand letter instead and quietly settle.
Both lines show per-year counts, not cumulative totals — the actual number of federal lawsuits filed since 2018 exceeds 25,000. Lawsuit line: Seyfarth Shaw / ADATitleIII.com, actual federal filings. Letter line: 2025 uses the reported estimate directly (UsableNet, WCAGsafe, 35,000+); earlier years have no published count, so they apply the same ~7–10x ratio to that year's lawsuit total, for illustration only.
Both cost real money, and neither is optional to respond to. A lawsuit typically settles for $5,000 to $75,000 before your own legal fees — and you still have to fix the site afterward. A demand letter rarely reaches a courtroom, but ignoring one isn't free: you're paying an attorney to respond either way, and most still end in a negotiated settlement. The letter is cheaper to make go away than the lawsuit it turns into if you don't.
A scanner can't sit where a screen reader user sits.
Automated tools are real and useful — they catch missing alt text and contrast ratios fast. But industry research puts their overall coverage at roughly 30–40% of WCAG issues. The rest requires a person, and the gap is worst in exactly the two tests that matter most: whether you can operate a site by keyboard, and whether a screen reader actually makes sense of it.
Automated coverage share, by category — what a scanner can reliably catch on its own.
Keyboard navigation and screen reader compatibility are the two things I test by hand on every audit, because they're the two things a scanner is worst at. That's not a sales line — it's the reason a $1,500 audit and a free automated scan aren't the same product.
Sources: Deque Automated Accessibility Coverage Report; UK Government Digital Service tool comparison; Accessibility.Works research, 2026.
A report you can hand straight to a developer
Every finding is written the same way: what's broken, where, why it matters, and the exact fix. No jargon your team has to translate.
Checkout field has no accessible name
A screen reader announces nothing for the card number field. A blind customer can shop your entire site and still can't pay.
Filter controls don't register
Sort and filter options are visually present but never announce as selectable — the feature doesn't work for a screen reader user at all.
Contrast below the required ratio
Body text at 3.1:1 against its background — under the 4.5:1 minimum. Hard to read for a lot of visitors, not only screen reader users.
I'm the inspector, not the contractor
I test your site, tell you precisely what fails and how to fix it, and hand the report to you and your developer. I don't make the changes myself — so I have no reason to find problems that aren't there, and none to leave any out.
The Audit
- Tested against WCAG 2.1 Level AA
- Manual keyboard-only navigation, start to finish
- Manual screen reader testing on real assistive technology
- Checkout and contact forms tested end to end
- Every finding documented with evidence and severity
- Fixes written specifically enough for your developer to apply directly
Ongoing Monitoring
- A site that passed in March can fail in April
- Monthly automated scan with a plain-English summary
- Quarterly full manual re-test
- New pages and templates reviewed as you add them
- Updated conformance report every quarter — dated and on file
No guarantees. Just evidence.
No one can guarantee you won't be sued, and anyone who says otherwise is selling something. What I can do is test your site honestly, write down what I found, and keep checking. Every engagement produces a dated conformance report — the first thing your attorney asks for if a complaint ever arrives.